AMD kills off the ATI brand name

Custom Search

Hack in The Box
TechAirlines
Wallpapers
Computer Forensics Boot Camp
Electricity Prices
Texas Electricity
Electricity Rates in Texas
Electric Companies in Texas
Experts Galaxy
NewsApp Portal

[Welcome to SCforum.info - Security [CENTRAL] Forum]

Welcome to SCforum.info - Security [CENTRAL] Forum, a home of the SCF Community devoted to provide Computer related News, Alerts, Downloads and FREE Help in such a way that even the novice computer user can understand.

Getting started using our community is extremely easy, check the two steps below:

Step 1: Create an account by clicking here and wait for approval from Administrator. It's completely free with no hidden strings attached.

Step 2: If you have a computer problem and need some help, or just want to take part in opened discussions, simply browse Forum. Once you *Register an account, you can quickly post your questions and comments.

(*Registered Members get: free support, also, they can communicate privately with other members via PM, removal of this message, see fewer ads and much more...)

[Samker]

It wasn’t too long ago that AMD dropped a boat load of cash and stock to purchase ATI  in one of the largest mergers in recent times. The $5.4 billion dollar investment, fortunately for AMD, has been paying dividends for the company who recently fell on hard times.

But word has come out today that AMD is going to kill off the ATI brand name in favor of using the AMD name. According to Anandtech, the company cites internal research (although they didn’t dish out all the details) for the reasoning, but basically surmises that the AMD brand name is stronger and better recognized than its ATI counterpart. Also, the subcategory brands of Radeon and Fire Pro have solid consumer awareness without the ATI name being attached to them. 

The graphics card industry is a fierce fanboy fight between Nvidia and ATI (now AMD), and the good fight will continue. AMD’s market research has shown that people were more likely to favor a product made by AMD than that of ATI. So, those screaming that AMD is throwing in the towel and rebranding because of market share loss have little ground to stand on.

(NW)

[duomaxwell22]

well, im not one of the fanboys out there.. but im a glad and contented user of amd, but i use nvidia as my graphic processor because of their physix and cuda properties.. amdvidia i think in my own way is the best partner!