Topic: New MSN Mobile site goes (Windows) Live

[Amker]

On Monday, Microsoft launched a new version of its MSN Mobile website. Besides fitting nicely inside a mobile browser, the site offers most if not all of the content that comes with MSN. That content includes access to Windows Live products like Windows Live Hotmail, Windows Live Local, Windows Live Messenger, Windows Live Spaces, and Live Search.

One of the major aspects of the new MSN Mobile site is that it has been developed with just about every mobile browser in mind. Specifically, Microsoft claims that the site will render appropriately for all browsers that utilize Wireless Application Protocols 1.2 and higher. Besides optimal rendering, Microsoft has also included quick links to frequently requested content such as e-mail, messaging, and maps.

One of the main user groups that Microsoft is focusing on with this new release is sports fans. Thanks to an exclusive deal with FOXSports.com, fans can use MSN Mobile to access statistics, schedules, scores, and player information. Because MSN Mobile also offers streaming content, there's a good chance that you'll also be able to access plenty of JB, Terry, Howie, and Jimmy's insightful commentary during football season. If that's not a deal breaker, I don't know what is.

Consumers aside, Microsoft is also positioning the new MSN Mobile to operators. Using Microsoft adCenter and ScreenTonic, the company hopes to generate advertising revenue from both local and national businesses. The acquisition of ScreenTonic will certainly be of use here as its STAMP technology considers factors like screen size, geolocation, and formats when creating targeted advertisements.

Currently, MSN Mobile is only available in the United States, but Microsoft plans to expand the site to a global market throughout the remainder of 2007.

 Ars Technica