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Author Topic: How to develop a marketing plan for a B2B company?  (Read 1280 times)

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MalaysiaSuppliersDirector

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How to develop a marketing plan for a B2B company?
« on: 25. February 2021., 08:35:18 »
Marketing and branding of B2B products or services requires a unique approach. In contrast to B2C companies, the target group is not consumers at all, but different companies. This means B2B marketers need to build direct marketing experiences to drive organic traffic from decision makers.
 
Marketing can include advertising in trade journals, attending conventions and conferences, digital marketing - online presence, SEO, email reach - and other traditional awareness-raising activities." Trade Malaysia is the best online platform for Malaysian Exporters, Suppliers and manufacturers to add their products in B2B Malaysia Business Directory to generate leads for business.
 
While the methods can be similar to those used by B2C companies, the messages and branding are often different. Rather than talking about a consumer's desire for something new, fun, or comfortable, B2B companies are faced with the challenge of convincing business decision makers that their product or service will generate a return on investment. This means less emphasis on social media, brand awareness and the customer journey in general. Instead, the focus should be on building relationships with other companies and an emphasis on overall returns.
 
The key to B2B marketing is demonstrating value down to the bottom of the business. As your solution simplifies the process, focus on the efficiency your prospect can achieve. As your services increase website traffic or increase conversion rates, you highlight potential additional revenue. It all comes down to profitability in business: if you can show that your product or service is increasing profits, getting sales becomes much easier.
For further information please visit - https://www.trademalaysia.com/

Samker's Computer Forum - SCforum.info

How to develop a marketing plan for a B2B company?
« on: 25. February 2021., 08:35:18 »

 

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