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Author Topic: Apple prepping film smoke service  (Read 2918 times)

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Apple prepping film smoke service
« on: 19. October 2011., 02:52:33 »
On Wednesday, Apple began coiling out one update to its operating system for mobile devices, cried iOS5, which enables users to access music, photos, and some other media from the cloud, merely not yet movies.
However, antagonism the increasing popularity of digital distribution, online movie purchases are on trace to send in only $231 million this year, approximately the same as in 2010, according to IHS Screen Digest.
"This is working to be a mammoth thrust to a struggling online movie affair," said Arash Amel, digital media research adviser for IHS. "Apple is working to make it work right off the bat."
The studios are eager to boost purchases of movies, which have flat-lined in the face of competition from fewer expensive video on demand and Netflix and Redbox rentals. Sales of DVDs and digital downloads are still decisive to the studios' bottom line, as they are much more profitable than rentals.
Every major studio besides Disney is working on Ultraviolet with a massive group of retailers and electronics companies that notably does no embody Apple.
Building a cloud movie business without iTunes would be complicated, Amel eminent, as it accounts for 66% of online movie sales and rentals.
In counting, though Apple is not chapter of Ultraviolet, its devices could be compatible. The people who have talked to Apple representatives said the corporation is thinking allowing people who buy and store movies with Ultraviolet to lightly watch them on Apple devices via apps. That would be a huge help to Ultraviolet, as Apple dominates the mall for tablets and is 1 of the altitude 2 players in smartphones.
Storing digital films in the cloud, instead of making customers manage the digital copy themselves on a calculator or other device, could help spur online purchases at making it easier for people to access the movies on any device.
Though studios have spent annuals building Ultraviolet, people familiar with the musing of several studio executives mention they'd be merry to penetrate Apple add as well, since it accounts for 66% of online movie sales and rentals.
Representatives of the iPhone and iPad producer have been meeting with studios to finalize deals that would grant buyers to buy videos through iTunes and access them on any Apple apparatus, according to educated folk who requested anonymity because the disputes are private. The service is expected to launch in late 2011 or early 2012.
Under the blueprint Apple is proposing, users could flow movies they buy via iTunes on any device the company makes, such as the Apple TV, iPhones and iPads, as well as on PCs.
The talks come as the 1st movies from the multi-studio venture known as Ultraviolet are launching this week: Warner Bros.' "Horrible Bosses" and "Green Lantern."
People who buy DVDs or Blu-ray discs for those and other upcoming titles, including Sony Pictures' "The Smurfs" and Universal Pictures' "Cowboys and Aliens," ambition have access to digital cloud copies they tin directly watch on their Internet-connected TVs, smartphones and tablet computers. Ultraviolet purchases via the Web, without discs, are expected to come in 2012.

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Apple prepping film smoke service
« on: 19. October 2011., 02:52:33 »


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